"Having produced a weekend radio show destined for 5 am, I was NOT HAPPY with only reaching a handful of people, so I used the multi-camera studio paired with guests on Skype & my graphic/editing skills to 10X our audience: Podcasts, Blogs & Social Media, using all the same content! Hive-to-Honey is developed using the same methods & I've made it easy for you to do too!"
- Sarah Perriam
WHAT IS THE 'HIVE TO HONEY' PODCAST PROGRAMME?
Its all about working together to achieve more from less. More content, from less of your time.
More content, from less of your money.
So how do we do it?
WE BATCH RECORD 8X EPISODES IN ONE DAY
THEN WE DIVIDE IT INTO 30X 'BEES' TO ATTRACT THE AUDIENCE BACK TO YOUR 'HIVE' (your website)
Click on each 'bee' to uncover how we help you 'buzz up' to a wider audience
30 X PIECES FROM EACH EPISODE
FOR YOU TO DISTRIBUTE WEEKLY
THE IN-DEPTH 'ORAL LEARNER' The audio from each episode is crafted with professional voice over and music. We distribute your episodes so they are found on all podcast apps across all devices.
THE IN-DEPTH 'VISUAL LEARNER' The video from each episode in full length is edited with motion graphics that match your brand. We will upload these to your YouTube channel (and even create one for you if you don't already have one).
Social Media 'Snack Videos'
THE 'NEWS FEED' LEARNER Each week when you release your episode you will want to schedule a video 'snack' for your audience to have a sneak peek into what the episode is about and then click the link to your hive if they want to know more.
Social Media 'Stories'
THE 'STORY' LEARNER Many people like to follow brands through their 'behind the scenes' stories on Instagram & Facebook. So we create vertical story images & videos for you to announce and give a sneak preview to your latest episode.
Social Media 'Guest Posts'
THE 'INFLUENCED' LEARNER We create images for you to share on social media to announce your latest guest on your series as many are driven to take action based on WHO the guest is rather than the content. This can be good for your guest to share on their networks to and drive more traffic to your episode.
Social Media 'Quotes'
THE 'HEADLINE' LEARNER We take a compelling line from your guest's epiosde and turn it into a styled graphic quote image for you to share on social media. This is really ideal from Twitter as it's easily shareable content.
THE 'ACADEMIC' LEARNER We will provide you with a full written transcript from each episode to craft a blog article for LinkedIN. LinkedIN is a very popular way from your existing & potential client sto perceive you as an expert.
THE 'SOCIAL' LEARNER We recommend that you start a Facebook group of your current clients and warm leads so that you can drop your content weekly to this group and you can host a discussion on the topic / take questions etc. We have an add on to do monthly Facebook LIVE's with your audience the same day you do your batch record.
Because lets be honest - what's the point in creating JUST a podcast if
no-one knows its there!
You have so much information to share with your audience,
but not sure how to cut through the noise?
WE WANT TO OFFER YOU A FREE
THOUGHT-LEADERSHIP STRATEGY SESSION
WITH SARAH PERRIAM
Let's do an hour deep dive into your brand & vision
and draft a plan to deliver what your audience actually wants!
Zoetis Animal Genetics
"We wanted an easy &
cost-effective way to have a deep relationship with our farmers on a regular basis. The Hive to Honey programme is the future!"
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Perriam Media is an innovative media agency that empowers
agri-business brands to take control of their voice in the
new digital age of communication.
With over 10 years of rural broadcasting experience as a radio & TV host, rural commentator, director/producer, Perriam Media was founded in 2015 by Sarah Perriam.
From our studio at Blinc Innovation at Lincoln University,
we support our clients to establish their own 'series' in video / podcast and distribute in 30x pieces across social media establishing them as a thought-leader.
Our core 'Hive to Honey' programme's methodology is based on fundamental principles of Gary Vaynerchuk - social media guru.
Sarah loves to work as the conductor between your vision, our team of talented production crew (or yours), and the outcome of best-in-class content your audience wants.
Over the past decade, Sarah has been at the fore-front of live streaming & podcast in the rural sector and is looking to share her wisdom with your company.